What Zaela does
Zaela gives the AI you already use, like Claude or ChatGPT, your knowledge, your methods and the right tools. So it can take on real work, without anyone writing the perfect prompt first.
01 · What it does
Your team asks in plain language: “make the monthly report”, “write a post about our new service”. Zaela makes sure the AI links the right knowledge, role, method and tools. Always within exactly what that person is allowed to see.
Your brand rules, tone of voice, colours, logos and earlier work, in one shared memory.
Roles and methods for the work you keep repeating: reports, posts, analyses, presentations, campaigns.
Tools that read your data and get things done, from Google Analytics to image and video generation.
Ask for the same thing twice? Turn it into an agent, and your whole team has it.
Claude (desktop, Cowork and Code), ChatGPT, or any assistant that supports MCP, the open standard for connecting AI to tools. Connect once, and everything comes along.
02 · How it works
Zaela is not another chatbot. It is the brain and the hands behind the chat you already use: four building blocks, connected through one secure link. Everything the AI uses, you can also see, adjust and add to in the Zaela web app.
Pick a request and watch it flow
Make our monthly marketing report.
An Excel report with every channel, every ratio recalculated from the raw numbers, and a short summary of what worked.
An illustration of how a request flows through Zaela. The names are examples from Edge’s own workspace; every organisation gets its own.
1Memory
Shared knowledge per topic or brand: rules, colours, logos, guidelines, links and earlier work. With version history, so nothing disappears quietly.
2Agents
Roles, like colleagues who are already trained: a content writer, a report builder, an SEO specialist. They know each other and pass work along.
3Skills
Methods, written down once and used by everyone: how to write like a human, how to translate meaning, how to make a reel that stops the scroll.
4Tools
Connections to your platforms and data through one gateway. Your people connect one link, and the right tools come along.
Like the butterfly it is named after, Zaela adapts to its surroundings. The more your team uses it, the more it looks like you, and works like you.
03 · Tools
Read your data, watch your market, create, and get work done, all from the same conversation.
Visitors, channels, conversions and revenue, straight from the source.
What people search before they find you, and where you rank.
Which tags, pixels and consent settings are live on your site.
Privacy-friendly website statistics, per site.
Contacts, companies, deals and your pipeline, read-only.
Belgian companies by sector and location, for market sizing and prospecting.
Campaign results down to keyword and search term.
Facebook and Instagram results, plus the audiences you can target.
B2B campaign results, leads and engagement.
The results of your advertising inside ChatGPT.
Keywords, search results, backlinks and AI-answer data, in bulk.
Domain overviews, competitors and positions, per country.
Public posts, reels, comments and profiles.
Public profiles, videos and hashtags.
Posts and reactions on public pages.
The ads your competitors are running right now.
People, companies and posts, for B2B prospecting.
Every Google review, with stars, date and the owner’s reply.
A curated set of leading image and video models, with upscaling to 4K.
Natural voice-overs in more than 130 languages, speech to text and more.
Frames, details and a transcript of any video, before it gets edited.
Designs and branded templates, through the Canva connector.
Read, label and draft email.
Find, read and write files.
Repositories, issues and pull requests.
Planning in Jira, documentation in Confluence.
Exact sums instead of mental arithmetic.
Exact character and word counts against hard limits, for ads and social.
Measured weather and forecasts, next to your campaign and sales figures.
Log your hours from the chat, as yourself.
Summaries, reports and alerts to colleagues, never to outsiders.
Put a website online as a preview; it goes live after approval.
A selection from Edge’s own workspace. Every organisation gets its own set, connected with its own keys, and can add tools of its own.
04 · What you achieve
Zaela turns the knowledge in your organisation into speed, quality and possibilities you didn’t have before.
Faster
Reports, posts, presentations and analyses start from your own knowledge and live data, not from a blank page.
For exampleThe monthly report brings every channel together in one go.
Better
On brand every time, numbers recalculated with an exact calculator, and a fact-check you can put before publication.
For exampleCharacter limits checked to the letter before an ad goes out.
New
Open up new sources for new insight: your visibility in AI answers, every review, the weather next to your sales.
For exampleMeasure how often ChatGPT, Gemini and others mention you.
On its own
Scheduled tasks check, report and mail by themselves, and only when something actually changed.
For exampleA weekly ranking check, a news radar several times a day.
Efficiency. Effectiveness. Serendipity.
05 · Getting started
Your brand, your knowledge and the first roles for your processes. Made to measure, nothing off the shelf.
One personal link for Claude, ChatGPT or another assistant. Every tool comes along.
Use it for real work. Everything you repeat becomes an agent or a method your whole team has.
Stay informed
Leave your details and we’ll get in touch to tell you more about Zaela.
We’ll be in touch soon.
Want to know more?