What we learn,we share.

Sixty films, five voices: how the agent films were made

Every agent on zaela.com has a film that shows how it works, in five languages. A case about scripts from written methods, dots in code, and a name that had to be said right.

How zaela.com was made with Zaela

An honest case: the brief, how the work was split between memory, agents, skills and tools, and what a person still decided.

The four building blocks of a company brain

Memory, agents, skills and tools: what each one does, how they work together on one real request, and why access per person matters.

MCP in plain words: how AI connects to your data and tools

The Model Context Protocol is an open standard that lets AI assistants use outside data and tools. What it solves, how it works, what it means for you.

Ten prompting habits that work, from the official guides

Anthropic and OpenAI publish how to brief their models. These ten habits come straight from that guidance, each with a before and after.

Ask for the same thing twice? Turn it into an agent.

How to spot work that should become an agent or a skill, what to write down first, how to test it, and how to keep improving it.

The model is only part of the story: what an agent harness is

An AI agent is a model inside a harness: the loop, tools, memory and permissions around it. What that layer does, and what to look for.

What is GEO? Being found and cited in AI answers

Generative engine optimisation is about being found and cited when people ask ChatGPT, Claude, Gemini, Perplexity or Google. What it is and what works.

How the Report builder works

Builds your recurring marketing report in a fixed format, read-only and open about every number.

How the Content writer works

Researches, writes and illustrates a complete blog post, with an SEO package and a cover that moves.

How the AI visibility analyst works

Measures how often, where and how you are named in AI answers, and which websites the AI relies on.

How the Competitive intelligence works

Maps your competitors, measures them on six pillars and gives you one Competitive Strength Index.

How the SEO & GEO specialist works

Gets you ranked in search and cited in AI answers, with every claim backed by a live source.

How the Ranking monitor works

Weekly positions in Google and Bing, visibility in AI assistants, and a report waiting as a Gmail draft.

How the Presentation builder works

Builds editable, on-brand PowerPoint decks with a clear story and accurate charts, checked slide by slide.

How the Graphic designer works

Designs on-brand ads in code, layer by layer: the real logo, exact colours, every layer still editable.

How the Video editor works

Edits existing video in code. It watches every clip first, and its own result before you get it.

How the Schedule planner works

Sets up a scheduled check in Claude that mails your colleagues only when there is something to report.

How the Website builder works

How the AI coach works

Turns whatever you send into a sharper prompt, with one tip, the principle behind it and a source.