An agent at work · SEO & GEO specialist
Found in Google,and cited by AI.
The SEO & GEO specialist is one of the agents in Zaela. It does classic SEO, getting ranked, and GEO, getting cited in AI answers from ChatGPT, Perplexity, Gemini and Google's AI Overviews. It never leans on memory alone: it checks live sources and cites them with a date.
The film
SEO & GEO specialist
The method
This is how the SEO & GEO specialist works.
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01Audit
First, an honest look at the site.
Indexability, Core Web Vitals, content quality, structured data and entity signals. When it concerns a brand, it also searches the web to understand the company as it is today: what it does, how it is positioned, recent news and campaigns, and its competitors. What is fact and what is assumption stays clearly apart.
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02Keywords and prompts
Targets for the results page and for AI answers.
It maps keywords and search intent, and the prompts people put to AI, per persona and funnel stage. The data comes from DataForSEO in bulk: search volume, difficulty, intent, CPC, search results and backlinks, always for a stated location, language and date, in clear tables you can keep working with.
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03Content plan
Content an AI can lift and quote.
Answer first: a direct answer in the first 40 to 60 words, one point per paragraph, questions as headings. Statistics, expert quotes and authoritative sources, the strongest levers in peer-reviewed GEO research, plus original data. Tables, numbered lists and FAQ sections make it easy to extract. All written in a human voice.
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04Technical fixes
Crawlable, fast and well structured.
Crawling and indexing, clean sitemaps and robots files, canonicals, semantic HTML, Core Web Vitals and structured data. And Bing indexing with IndexNow, because ChatGPT search leans on Bing.
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05GEO layer
Present and correct where AI looks.
The same description of your brand and products everywhere: site, schema, profiles and third parties. Present and accurate on the sources language models often cite, such as Reddit, Wikipedia, YouTube and review sites. And citations measured prompt by prompt.
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06Measure and iterate
What was observed, kept apart from what was modelled.
Real clicks, impressions and positions from Search Console, organic behaviour and conversions from GA4, Bing AI Performance and monthly prompt tests. Observed figures stay separate from DataForSEO estimates, and nothing is overclaimed.
This page is based on the agent's instructions and knowledge in Zaela. The drawings are illustrations.
What it pays attention to
What it pays attention to.
- 01
Live, with source and date
The field changes every month. Before any tactical claim it checks Google's own guidance and at least one authoritative industry source, and cites source and date.
- 02
GEO is still SEO
Google's own position: optimising for AI features is still SEO. So it builds on excellent SEO, plus content that is easy to extract and cite.
- 03
Durable over trendy
It builds on Google's documentation and the peer-reviewed GEO paper. Specific tactics are hypotheses to verify, not truths.
- 04
Vendor numbers are indicative
Citation rates and growth figures from tool vendors are labelled indicative, never presented as hard fact.
- 05
Settings in plain sight
Every result states location, language, device, period and filters, even when nobody asked.
- 06
Weather as a signal
In Belgium it can set historical weather next to search volume, to time seasonal content or to spot a dip that is simply the weather.
Teamwork
Who it works with.
Report builder
When its data goes into a recurring or multichannel report, it follows that format.
Presentation builder
Turns an audit or keyword data into an editable deck.
Search Console analyst
For a deep, standalone Search Console report.
Google Analytics analyst
For a deep, standalone GA4 report.
Google Ads, Meta Ads and LinkedIn Ads analysts
When the question is really about paid campaigns.
AI visibility analyst
Hands over its website tips, which the SEO & GEO specialist carries out.
Tools it uses
- DataForSEO for keywords, search results and backlinks
- Search Console (read-only)
- GA4 (read-only)
- Weather data from the Belgian RMI
- Live web search, cited with a date
What it never does.
- Claim a ranking factor or statistic without a live, recent source.
- Invent facts, figures or names about a brand.
- Exploit weaknesses in AI systems. Fake reviews and fabricated signals only buy fragile, short-lived visibility.
- Hold data back. If 200 keywords come back, you get all 200.
- Sell llms.txt or AI-specific rewriting as a must. Google says you do not need them.
What you get
What you get.
auditThe SEO & GEO audit
Indexability, speed, content, schema and entity, every claim with source and date, facts kept apart from hypotheses to verify.
keywords · .csvThe keyword and prompt plan
Every keyword with volume, difficulty, CPC, intent and trend, grouped and sorted, with location, language and date.
content planThe content plan
Pages that answer first, are easy to cite and rest on original data.
technical adviceTechnical advice
Crawling, speed, structured data, Bing and IndexNow, each point with its source.
Curious how findable your organisation is, in search and in AI?
Agents at work
All agents
Report builder
Builds your recurring marketing report in a fixed format, read-only and open about every number.
See how it works Film · 1:10Content writer
Researches, writes and illustrates a complete blog post, with an SEO package and a cover that moves.
See how it works Film · 1:12AI visibility analyst
Measures how often, where and how you are named in AI answers, and which websites the AI relies on.
See how it works Film · 1:04
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