What does AI answerwhen people ask about your market?

1. 01Know the client

   First it learns what you offer, and where.

   It reads what your memory already holds: your offer, locations, competitors, keywords and earlier measurements. It takes an exact list of your locations or products, with name and place, from the online presence audit, or builds one from at least two sources. Together with a fact sheet that gives ranges where channels differ, that list is what every answer is scored against.

2. 02The questions

   Questions the way people really type them.

   About a hundred neutral questions, more for a broad offer, fewer for a narrow niche. They cover the whole journey, several personas and the languages of your market, and never name you or a competitor. Some are asked open, for three names and for ten, and control cities where you have no location catch invented mentions. Ten to fifteen brand questions are kept apart.

3. 03Clean measurement

   Every question in a fresh conversation.

   Each question goes to its own Claude instance with no history, no memory and no client context, like someone opening a new chat. Sonnet and Opus answer with web search, Sonnet also without, to show what sits in the model itself, and a set of core questions is repeated to measure stability. Before it measures, it estimates the cost and tells you.

4. 04Scoring

   Every answer is scored twice.

   Named or not, in which position, by brand or only by the name of a location, recommended, neutral or negative, and with what sentiment. A word list and a separate Claude annotator score each answer independently. Where they disagree, it decides and writes down why. Every percentage comes with its sample size and a margin, and a split of fewer than 20 questions is only indicative.

5. 05Sources

   Which websites the AI reads and cites.

   For every answer it logs which domains appeared in the search results, which pages were opened and which were cited. That shows your domain's rank among the sources, the type of each source, from competitor and comparison site to government, media or reviews, and which of your own pages turn up, old URLs and typos included. A link between sources and mentions is reported as a link, not as proof of cause.

6. 06Website and tips

   What the AI sees of your site, and what to do about it.

   Fourteen fixed checks, among them your brand in Google and Bing, indexed test pages, URL structure, titles and snippets, core facts, languages, speed, AI crawlers in robots.txt and structured data. Every finding has evidence, a source and a date. Then come tips from P0, blockers to fix now, to P3, optional, each with what, why, effort, impact and what to follow up next time.

This page is based on the agent's instructions and knowledge in Zaela. The drawings are illustrations.