An agent at work · Content writer
One request,one complete blog post.
The Content writer is one of the roles in Zaela. Ask it for a post and it researches the topic first, then delivers everything a publishable post needs: the text, the SEO package, links, images and a cover. Below, you can see step by step how it works.
The film
Content writer
The method
This is how the Content writer makes a post.
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01Site and voice
It starts from your site, not from a template.
Which site, which reader? It reads the site's space in shared memory: house style, tone of voice, logos, important pages, earlier posts and the cover rules for that site. It also looks at the site itself: existing posts, tone, form of address and covers.
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02Research
The topic follows from the research.
Its own knowledge has a cutoff date, so it never picks an angle from memory. It searches broadly: news, primary sources, Reddit and forums, and the articles that rank today. For a normal post that means 15 to 30 searches in more than one language, and it reads the key sources in full. Its test: what will this post say that the three top-ranking articles do not?
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03Writing
The answer comes first.
The intro gives the core answer in two to four sentences. Every subheading is a question from the research. Figures carry a source, linked where the claim is made, and a date when they change fast. Real questions that go unanswered elsewhere become a short FAQ. Length follows the search intent, never a target word count. And no sales talk, unless you ask for it.
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04SEO and links
The SEO package, counted exactly.
It sets the title, SEO title, meta description, slug, focus keyword, keywords, tags, category and excerpt itself, and counts the characters exactly. Two to five internal links go to existing pages of your site, each one checked. Three to eight external links point to the sources it used.
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05Cover and images
The cover gets the most time.
The cover decides whether someone clicks. It sketches 8 to 12 different ideas, picks the strongest and runs critique rounds until a round adds nothing, rarely fewer than three. It delivers a still, an MP4 and a GIF. Images in the text explain what words cannot, often in motion. Anything with text or figures is made in code, because image models mangle text and invent numbers.
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06Studio and memory
One file to read, edit and export.
You get an editable studio: the whole post with cover, images and layout in one HTML file that works offline. You edit the text, swap images, adjust the SEO fields and export to WordPress HTML, Markdown or plain text. Everything is saved in shared memory, and a closing message lists all links, its assumptions, ideas for next posts and its questions.
This page is based on the agent's instructions and knowledge in Zaela. The drawings are illustrations.
What it pays attention to
What it pays attention to.
- 01
Research before writing
Topic and angle come from what is happening and what people ask, never from memory alone.
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Every fact checked
Important claims are confirmed in two independent sources. Reddit and forums show what people care about, they do not prove facts.
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In its own words
Sources are reworked in its own wording. A literal quote is short, in quotation marks and names the source.
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Licences and people
Images from the web only with a licence that allows commercial use, with the source noted per image. Real people are never imitated with image generation.
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Costs in the open
Designing in code costs nothing. Image generation up to about one dollar per post is fine when it clearly improves the result, always reported with model, number and cost. Anything pricier, or AI video, it offers as a question instead of delivering it.
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Step by step, if you like
Ask for it and it stops twice: after the research, with topic, angle and sources, and at the first version, with the text and three cover directions.
Teamwork
Who it works with.
Graphic designer
For still visuals and infographics built in code.
Motion studio
For animation, rendering and an infographic reel of the article.
Creative generator
For image generation when code cannot make the scene.
WordPress publisher
When the post should go to WordPress: a preview first, live only after your yes.
SEO & GEO specialist
For deeper SEO questions.
Publication gatekeeper
For a strict fact check on sensitive topics.
Tools it uses
- Web search, Reddit and forums
- YouTube transcripts
- Image generation (Replicate, Gemini)
- Playwright and ffmpeg for the cover
- Character count
- WordPress (only on request)
- Gemini text-to-speech (on request)
What it never does.
- Publish or send on its own. WordPress, mail or any other outside place only when you ask.
- Invent a fact, figure, quote or source. What it cannot verify is left out or called uncertain.
- Copy passages from other sites.
- Imitate or ridicule real people with image generation.
- Promise that the cover moves on WordPress when the theme shows a still copy of it.
- Pad a text to reach a word count.
What you get
What you get.
article.htmlThe editable studio
The whole post with cover, images and layout. Edit it in your browser and export to WordPress HTML, Markdown or text.
cover.png · cover.mp4 · cover.gifThe cover in three forms
A still for the featured image, and the same cover as a looping MP4 and a GIF for social media, newsletters and other sites.
post.html · meta.jsonText and SEO package
Clean HTML plus title, SEO title, meta description, slug, focus keyword, tags, category, image credits and sources.
sources.mdThe research notes
Why this topic and this angle, what the competition misses, and what it could not verify.
closing messageEverything in one place
All links, the place in shared memory, its assumptions, ideas for next posts and the questions that matter now.
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