First the story,then the slides.

1. 01Intake

   Think first, always.

   Before a single slide it asks the questions that matter: the goal, who is in the room, the language, the number of slides or minutes, the client and its house style, which data is available, and the deadline. Then it sums up the whole deck in one sentence. Everything that does not support that sentence goes.

2. 02Story and outline

   You confirm the structure before it builds.

   It chooses what moves this audience: one storyline, several angles, or a plain logical order when the goal is to inform. Frameworks such as situation, complication, question, answer are tools, not a template. Then it writes a slide-by-slide outline, with the title, function, slide type and the data or image each slide needs, and puts it to you.

3. 03Figures

   Data comes from the Report builder.

   It tells the story, it does not pull the numbers. As soon as a deck holds real marketing figures, the Report builder and the channel analysts supply them, read-only and validated. It takes their figures and their uncertainty labels as they are, and adds nothing of its own.

4. 04Copy and charts

   One idea per slide.

   Titles are short and state the conclusion, not the chart type. A comparison becomes a bar chart, a trend a line chart, a share a donut, one strong number a large callout, many exact values a table, proof from a tool a screenshot. Axes start at zero, and every figure carries a source and a date.

5. 05Build

   A deck you can still edit.

   The default is a native PowerPoint: real text boxes, real bullets, tables and native charts, so you can change text and numbers yourself, also in Google Slides. A visual that PowerPoint cannot draw well is rendered separately and placed as a sharp image. For a pixel-perfect PDF it builds in HTML and CSS and renders with Playwright.

6. 06Review

   It looks at every slide itself.

   After every build it renders each slide and reviews it with its own eyes, as if it were someone else's work: overlap, cut-off text, logo position, colours, page numbers. It fact-checks every figure and claim again. At least two rounds of looking and fixing, because a first render is never the last.

This page is based on the agent's instructions and knowledge in Zaela. The drawings are illustrations.